Published on
June 21, 2024

Top 15 Startup Branding Agencies You Need to Know About

Maria Ledentsova
Digital Marketing Manager

Oh wow, another forgettable logo and a mission statement that sounds like it was written by a robot. We've all seen it. But what if your startup branding could be the one that cuts through the noise and leaves a lasting impression?

The truth is, generic branding is the startup graveyard. In today's competitive landscape, you need a brand identity that's as unique and disruptive as your product itself.

In this post, I’ll introduce you to 15 startup branding agencies and give you tips for crafting a brand that resonates. Let’s dive into some of the best branding agencies for startups now:

The Branx

Branx is a dynamic, forward-thinking branding agency that specializes in creating unforgettable brand identities for businesses of all sizes. With a team of passionate creatives and strategists, Branx transforms ideas into powerful visual narratives that resonate with target audiences. From logo design to comprehensive brand strategies, Branx delivers innovative solutions that can help you stand out.

Clients: Mappr, Permio, Rheom, Gooten, Vivici


Koto is a global branding agency that works at the intersection of brand and digital design. Founded in 2014, Koto has studios in London, Berlin, Los Angeles, and New York. The agency specializes in creating innovative brand identities, digital experiences, and strategic solutions for a diverse range of clients. Koto's approach combines rigorous strategy with creative flair, aiming to craft memorable and impactful brands that resonate in today's digital-first world.

Clients: Airbnb, Nike, Uber, Coca-Cola (Fanta), Venmo


Condensed is a boutique branding agency based in Brooklyn, New York, specializing in creating memorable brands for startups, creative organizations, and entrepreneurs with innovative visions. Founded in 2012 by Brent and Teresa Lagerman, Condensed offers the creative capabilities of a large branding agency in a more startup-friendly package. Their deliberately small team of strategists and designers provides a range of services including visual identity development, web design, brand strategy, and web development. Condensed prides itself on building long-lasting relationships with clients, often serving as their de facto creative department.

Clients: Lenore G. Tawney Foundation, ShopMy, Vessel Studios, EMATM, Leon Polk Smith Foundation, Ally

Magic Design

Compared to the other agencies on this list, Magic Design offers branding as part of their unlimited design subscription service. If you're a startup or scaleup and are tired of overpaying agencies for basic tasks, long waiting times & are ready to get your brand set up for success - all for a fixed monthly price - you can try Magic Design.

Clients: Upvest, Worky, Planted, Kyber, Sparetech, Odin, Choco

The design plan includes unlimited revisions and a fast delivery within 48 hours per task.

P.S. Get a 10% discount for the first three months by mentioning the code "Branding Blog" when booking a demo call;)


C42D is a top New York-based branding agency specializing in creating impactful brands and websites for early-stage companies, with a focus on healthcare, startups, and venture capital firms. They pride themselves on delivering high-quality, results-driven branding solutions that connect with audiences, inspire investors, and help clients stand out from the competition.

Clients: Kindbody, Brightline, Midday, Cuebiq


FINIEN is a Los Angeles-based branding agency that specializes in brand strategy, naming, and visual identity design for startups and established companies. Founded by Fabian Geyrhalter, FINIEN takes a holistic approach to branding, focusing on creating authentic and meaningful brand experiences that resonate with target audiences. The agency's process involves deep research, strategic thinking, and creative execution to develop distinctive brand identities that drive business growth.

Clients: Jukin Media, Vimmia, Mister, Coozie Gear, GoodSam

FlowState Branding

FlowState Branding is a Denver-based full-service branding agency founded in 2016. They specialize in brand identity, website design and development, and custom merchandise. The agency prides itself on delivering innovative solutions, remarkable brands, and thoughtful experiences through a team of creative thinkers and makers. FlowState Branding emphasizes a collaborative approach, tailoring their process to each client's unique needs while focusing on delivering high value and constantly evolving their offerings.

Clients: Pinsight, Optera, Burcher Bird, Secret Stache, Escapely


Motto® is a strategic branding agency based in NYC and the UK, specializing in brand transformation for innovative companies. They focus on uncovering and crafting "Ideas Worth Rallying Around®" to guide internal culture and external brand experiences. With 18 years of experience and over 1,200 brands transformed, Motto® offers a structured approach to rebranding, refreshing, and evolving brands through their Flagship® process.

Clients: Virgin Voyages, Minnesota Vikings, Goodnotes, Google, Earnest, Brooklyn Brewery, Andela


Matchstic is a premier brand identity agency based in Atlanta, Georgia. Specializing in brand positioning, strategy, naming, and identity services, Matchstic helps leaders take bold steps toward creating radically relevant brands. With a focus on uncovering and expressing what makes each brand unique, they aim to ignite passionate brands that drive culture forward.

Clients: The Atlanta Journal-Constitution, The Breman,, WestRock, Monday Night Brewing, AvidXchange, CBS Philadelphia

Red Antler

Red Antler is a leading branding agency based in Brooklyn, New York, specializing in creating captivating brand experiences for startups and new ventures. Founded on the idea that startups should prioritize their brand from the outset, Red Antler takes a holistic approach to brand building, encompassing everything from naming and logo design to web design, social media, packaging, and marketing campaigns. The agency is known for its innovative and experimental approach, focusing on storytelling and creating brands that resonate deeply with consumers.

Clients: Hinge, Ramp, Archer, Popup Bagels, Supergoop!, Allbirds, Casper, Figure


Mucho is a globally recognized brand design agency that creates impactful and meaningful designs for visionary companies. With offices in Barcelona, San Francisco, and Melbourne, Mucho offers a wide range of services including brand strategy, brand identity, design and art direction, and brand management. The agency prides itself on crafting brands that speak to both the head and the heart, aiming to make people feel different and think differently through their innovative design solutions.

Clients: Movistar+, Visa, Occident, Colnago, AeroMexico, Piraeus


Pentagram is a renowned international design consultancy founded in 1972. With offices in London, New York, Berlin, Austin, and San Francisco, Pentagram offers a wide range of design services including brand identity, packaging, environmental graphics, digital design, and architecture. The firm is known for its unique structure where all partners are practicing designers and equal owners, fostering a collaborative and creative environment.

Clients: Citibank, United Airlines, Warner Bros., Rolls-Royce, Saks Fifth Avenue, Reddit, Stereolabs


Helder is a strategic branding agency based in Berlin that specializes in brand strategy, naming, and design. They develop clear, value-based, and digital-first brand identities that help companies communicate their services effectively and reach their target audiences. Helder's interdisciplinary team translates brand strategies into cohesive design systems and messaging, using their proprietary Helder Brand Frame™ model to capture a brand's essence. Their services include brand workshops, brand story development, naming, visual identity design, and brand guidelines creation.

Clients: MSC, Weingut Prinz Salm, DCSO, Linova Software GmbH, Lourie


(hug) is a branding and marketing agency for businesses of all sizes and stages. They craft solid brands and websites to help brands enter the next growth phase.They offer comprehensive services including brand strategy, visual identity design, website development, and marketing campaigns. With a focus on creating memorable and effective branding solutions, (hug)london aims to help businesses stand out in competitive markets.

Clients: UTC Group, TapTrip, Zugit, Foundy

The Sourdough

The Sourdough is a branding agency specializing in helping startups and founders bring their vision to life through comprehensive branding, design, and storytelling services. They offer a holistic approach to brand identity, covering everything from logos and slogans to pitch decks, websites, illustrations, copywriting, and infographics. The agency prides itself on its ability to work quickly and efficiently, understanding the time-sensitive nature of startup operations.

Clients: Proxima Fusion, Shoji, Aura Power, Verne, Phantasma

Why Branding Matters for Startups

A strong brand is a startup’s most valuable asset. It builds trust, creates recognition, and can be the difference between success and failure. Working with an expert branding agency helps ensure that your brand not only looks great but also resonates with your target audience.

What to look for in a Startup Branding Agency

  1. Portfolio: Look at their past work. Do their designs resonate with you? Check if they have experience in your industry.
  2. Creativity: You want an agency that thinks outside the box. Their ideas should be fresh, unique, and tailored to your brand.
  3. Understanding Your Vision: They should get what you’re about. They need to understand your goals, values, and target audience.
  4. Communication: Clear and open communication is crucial. You should feel comfortable discussing ideas and giving feedback.
  5. Process: Ask about their branding process. A good agency will have a structured approach, from research to execution.
  6. Timeliness: Can they deliver on time? Look for an agency known for meeting deadlines without compromising quality.
  7. Reviews and Testimonials: See what other clients say about them. On Trustpilot or G2 for example. Positive reviews and testimonials can give you confidence in your choice.
  8. Pricing: Make sure their pricing fits your budget and is transparent. Invest in quality, but be mindful of your finances. You can give a design subscription service like Magic Design if flexibility and transparency in price are important for your brand.
  9. Support: Good agencies offer ongoing support. Branding doesn’t end with a logo; it evolves. They should be there for future needs.

FAQ about Startup Branding Agencies

What is a startup branding agency?

A startup branding agency specializes in creating and developing brand identities specifically tailored for startups. These agencies help new businesses establish a unique and memorable brand that resonates with their target audience and differentiates them in the market.

Why should I hire a branding agency for my startup?

Hiring a branding agency can provide your startup with expert insights and creative solutions to build a strong brand identity. They have the experience and resources to create a cohesive brand strategy, design compelling visuals, and ensure consistent messaging across all platforms.

How do I choose the right branding agency for my startup?

Consider the following factors when choosing a branding agency:

  1. Specialization: Look for agencies that specialize in startup branding.
  2. Portfolio: Review their past work to see if their style matches your vision.
  3. Services: Ensure they offer the services you need, such as logo design, brand strategy, and web design.
  4. Client Testimonials: Read reviews and case studies to gauge their effectiveness and client satisfaction.
  5. Budget: Choose an agency that fits within your budget while still delivering quality work.

What are the benefits of working with a startup branding agency?

  1. Expertise: Access to professional designers and brand strategists.
  2. Consistency: Ensures a unified and consistent brand message across all platforms.
  3. Time-Saving: Allows you to focus on other aspects of your business.
  4. Creative Solutions: Provides innovative and effective branding strategies.
  5. Competitive Edge: Helps your startup stand out in a crowded market.

How long does it take to develop a brand identity with an agency?

The timeline can vary depending on the scope of the project and the agency's process. Typically, it can take anywhere from a few weeks to several months to develop a comprehensive brand identity, including strategy, design, and implementation.

What should I expect during the branding process?

  1. Discovery Phase: The agency will learn about your business, target audience, and goals.
  2. Strategy Development: Creating a brand strategy that aligns with your vision.
  3. Design Phase: Developing visual elements such as logos, color schemes, and typography.
  4. Implementation: Applying the brand identity across various platforms and materials.
  5. Review and Refinement: Making adjustments based on feedback to ensure the brand aligns with your expectations.

Can a branding agency help with rebranding an existing startup?

Yes, many branding agencies specialize in rebranding. They can help refresh and update your brand to better align with your current goals, market position, and audience preferences.

How much does it cost to hire a startup branding agency?

The cost can vary widely based on the agency's reputation, location, and the scope of the project. Discuss your budget upfront and get a detailed quote outlining the services included.

About the author
Maria Ledentsova
Digital Marketing Manager
Maria is a Digital Marketing Manager with a wealth of experience in the European startup ecosystem. She specialises in developing and implementing B2B and B2C marketing strategies and collaborates with graphic designers on a daily basis to make her marketing campaigns come to life.