100+ Marketing OKR Examples

📬 Email

Objective:

Optimize our email marketing

Key Results:

80% increase in webinar registrations through targeted email marketing
Increase e-book downloads through an email campaign by 20%
Design 8 new email templates

📢 Brand

Objective:

We will become the leading brand in our category

Key Results:

Increase market share from 20% to 35%
Improve Top of Mind Awareness (TOMA) in surveys from 45% to 60%
Increase Share of Voice (SOV) from 35% to 60%

💪 Paid

Objective:

Improve our Google Ads campaigns in the UK market

Key Results:

Conduct 8 Google Ads campaigns for 4 different target groups in the UK
Increase the number of paid visitors in the UK from 900 to 2400 per month
Increase the CTR of ads from 1.2% to 2%

👥 Team

Objective:

Improve employee engagement and retention in the marketing department

Key Results:

Increase employee engagement survey results by 9%
Reduce employee turnover rate by 10% through proactive talent management initiatives
Improve employee NPS by 20% through a comprehensive onboarding program

💥 Other

Objective:

Improve tracking & analytics

Key Results:

Increase the number of tracked events from 20 to 100
Ensure Google Ads tracking is properly set up on all websites
Create reports for 3 teams

🤝 Partners

Objective:

Improve community management to promote positive word-of-mouth

Key Results:

Increase the # of customer referrals from 4% to 13%
Expand the newsletter contact base from 1100 to 3900 readers

🖨 Content

Objective:

Take our blog to the next level

Key Results:

Publish 12 blog posts
Increase the number of readers who read 2 or more blog articles from 200 to 400
Increase Medium subscribers from 2,900 to 4,800

🖥 Product

Objective:

Encourage our users to invite team members to their accounts more quickly

Key Results:

Increase the number of admins who invite at least 3 team members in the first week from 10% to 15%
Increase the number of admins by 20% who set up SSO as the preferred login method
Increase the views of the "Getting Started" page by new admins from 35% to 65%

📈 Growth

Objective:

Maximize our product-oriented growth

Key Results:

Increase organic sign-ups from 90 to 250 per week
Increase package upgraders by 20%
Increase the number of users invited over the product from 80 to 150

🖥 Product

Objective:

Optimize product communication

Key Results:

Compile and send 2 product newsletters to customers
Write 5 blog articles about new product features
Achieve a click-through rate of 6% for the newsletter

💥 Other

Objective:

Identify and test new marketing channels to generate more MQLs

Key Results:

Generate 90 MQLs from LinkedIn ads
Generate 60 MQLs after conducting webinars
Generate 20 MQLs through guest posts on high-quality websites

🗞 PR

Objective:

Reposition the brand as an innovative thought leader within the industry

Key Results:

Increase website traffic by 35% through 4 PR releases in the next quarter
Track 5 messages per publication and increase the call rate by 20%
Develop and publish two thought leadership assets per quarter

🖼 Design

Objective:

Ensure brand consistency with our design system

Key Results:

Close 40% of all design inconsistency tickets
95% of our marketing materials comply with the design system guidelines
Create a comprehensive style guide that covers 100% of common marketing components

📢 Brand

Objective:

Increase brand awareness by collaborating with leading industry experts

Key Results:

Secure 5 published interviews on industry websites
Jointly publish a whitepaper with a leading analyst

📢 Brand

Objective:

Increase brand awareness

Key Results:

Conduct 8 meetings with key thought leaders per quarter
Identify 4 relevant industry events and sponsor at least one
Secure 2 speaking spots at an industry-related event

🖼 Design

Objective:

Develop a self-service graphic library for internal use

Key Results:

Reduce the number of unique design tickets by 40%
Create 10 templates that marketing can use to create targeted ads
Conduct 2 workshops with other teams to explain the new library and collaboration with designers

🖼 Design

Objective:

Every team can independently create marketing materials

Key Results:

70% of teams use the FIGMA library instead of submitting tickets
Have at least 8 templates for each ad size
Create 3 knowledge base pages about using the design system

👥 Team

Objective:

Build an A-player team

Key Results:

>180 applications per month
Conduct interviews with 10 candidates for the leadership of the Performance Marketing team
Rate 100% of candidates according to our values

📬 Email

Objective:

Introduction of a weekly newsletter

Key Results:

Open rate >40%
Convert 17% of newsletter clicks into demo requests

📈 Growth

Objective:

Create a sustainable growth engine

Key Results:

Increase the number of weekly leads by 35%
40% of new leads convert to a trial version

📢 Brand

Objective:

Build a strong, consistent brand

Key Results:

75% of people can uniquely identify our brand in blind tests compared to other competitors
Our brand guidelines cover 100% of our publicly accessible assets
Use new brand guidelines across all websites/emails/keynotes

🗞 PR

Objective:

Start a new PR campaign for [a specific target group]

Key Results:

Receive and publish 6 media placements per quarter
Achieve a click-through rate of 15% for email campaigns related to the PR launch
Increase website traffic by 15% in the first month after launch

💪 Paid

Objective:

Conduct messaging and timing experiments to generate more Marketing Qualified Leads (MQLs)

Key Results:

Increase MQLs in email marketing from 50 to 100
Increase AdWords MQLs from 80 to 100
Increase organic search MQLs from 40 to 45

🖨 Content

Objective:

Become the No.1 online resource for the problem we solve

Key Results:

Secure 40 high-quality backlinks from industry leaders and publications
Increase organic visits to our online resources by 25%
Rank in the top 5 results for 55% of our targeted search terms on Google

📆 Events

Objective:

Hold the first annual user conference

Key Results:

Register 200 participants
Achieve €450,000 in upsell/cross-sell revenue from the event
Increase event leads by 30%

📬 Email

Objective:

Successfully implement the weekly newsletter

Key Results:

Define 20 topics for announcement banners
Gain 500 new subscribers
Achieve a CTR above the industry average of 3.5%

🖨 Content

Objective:

Content is an important driver for growth

Key Results:

Increase visitors to our blog to 4,000 visitors/week
Increase content-to-lead conversion by 2%
Publish 12 articles

📈 Growth

Objective:

Build 90k€ ARR through organic traffic

Key Results:

Triple installations by localizing the website
Increase revenue by 65%
Publish 6 A/B test screenshots on Google Play

🙋 Social

Objective:

Develop a significant social media presence for the brand

Key Results:

Receive 200 positive mentions on Twitter and LinkedIn
Reach a total audience of 10k across all channels
Achieve 2% average engagement for promoted posts

🖨 Content

Objective:

Triple the visitor numbers on our website

Key Results:

Increase the number of page views to 250,000
Improve ads to achieve a CTR of 4%
Increase the blog's share of total website traffic to 25%

💪 Paid

Objective:

Paid growth is a new channel for leads

Key Results:

25% of new leads come from paid acquisition
Generate €10K MRR from paid acquisition channels
Reduce customer acquisition costs to €400

📈 Growth

Objective:

Increase visitor numbers on the landing page of the new product

Key Results:

Increase click-through rate in customer newsletter by 25%
Optimize all meta titles for organic search
Increase downloads of whitepapers by 10%

🙋 Social

Objective:

Build reach on Twitter to draw attention to our brand

Key Results:

Increase the number of followers from 1,000 to 9,000
Increase engagement rate (Retweets, mentions, likes) from 5% to 8%
Conduct 15 experiments with new content formats
Survey 90 customers and develop 10 content ideas based on their feedback.