Published on
June 6, 2024

10 Best Ecom Websites in 2024 (Beautiful Design!)

Maria Ledentsova
Digital Marketing Manager

In Ecommerce, first impressions matter… a lot.

You are competing with thousands of other stores for the attention and the trust of potential clients.

A beautifully designed website will grab the attention of visitors, making them more likely to stay, explore, and ultimately make a purchase. Great design isn’t just about aesthetics; it plays a crucial role in usability, trust, and conversion rates. It ensures that customers can easily find what they’re looking for, understand your offering, and navigate the site without frustration.

So, what makes an Ecommerce website "best in class"?

It’s a blend of several factors:

↳ an intuitive user experience (UX)
↳ branding
↳ mobile responsiveness
↳ visual appeal
↳ fast loading speed
↳ a clear unique selling proposition (USP)

You can use all these elements and more to create a seamless experience and significantly boost sales and customer loyalty.

Our designers and Webflow developers at Magic Design have worked with over 30+ Ecommerce brands to upgrade their branding, UI/UX and more. If you want to dive in-depth into conversion rate optimization, check out our ultimate Ecommerce CRO guide + free checklist.

What makes a Great Ecom Website?

User Experience (UX)

Easy navigation, clear calls to action & a hassle-free checkout process. A well-thought-out UX design can reduce bounce rates and increase conversion rates by guiding users effortlessly through the site.


Branding is a critical factor that differentiates your site from competitors. A strong brand identity helps build trust and recognition among customers. Consistent use of colors, logos, and messaging throughout the website reinforces brand identity, making your ecom site memorable and trustworthy.

Need help with your branding? View examples of our branding projects at Magic Design and book a demo to learn more.

Mobile Responsiveness

More and more people are shopping on their phones directly. Having a mobile-responsive site is a non-negotiable. A best-in-class Ecommerce website looks and works great on all devices, whether it’s a desktop, tablet, or phone. This adaptability ensures that you’re not losing customers due to a poor mobile experience.

Visual Appeal

Visual appeal is what draws people in and keeps them engaged. This includes high-quality images, a clean layout, and a cohesive color scheme that reflects your brand. Good design isn’t just pretty; it’s functional, making it easy for users to find what they’re looking for without distraction.

ecom web design partner magic design

Loading Speed

Speed is everything. If your site takes too long to load, your potential customers will probably leave before it even loads. A great site loads quickly, providing a smooth experience without frustrating the user.

Unique Selling Proposition (USP)

Your USP is what sets you apart from the competition. It’s the unique value you offer that makes customers choose you over others. A clear and compelling USP should be prominently displayed and communicated throughout your website, ensuring that visitors understand why your product or service is the best choice.

Now onto our selection of highlights:

10 Beautiful and UX Optimized Websites to get inspired by

1. Yepoda

Yepoda’s website is minimalistic but visually stunning. The site is easy to navigate, and the product pages are rich with high-quality images and detailed descriptions. Checkout is quick and straightforward, making the overall shopping experience smooth and enjoyable.

best ecom website example yepoda

💜 Link to Website: Yepoda

2. Waterdrop

Waterdrop uses bright, engaging visuals to draw in customers. The site is easy to navigate, with intuitive product categories and detailed information on each item. Users can quickly find what they need, and the checkout process is seamless.

best ecom website example waterdrop

💜 Link to Website: Waterdrop

3. Daylight

Daylight Computer’s sleek, modern design focuses on stunning product visuals. The website is fast and responsive, with an intuitive product filtering system and comprehensive technical specs, making it easy for users to find and understand their products.

best ecom website example daylight

💜 Link to Website: Daylight

4. Bite Toothpaste

Bite Toothpaste’s site emphasizes eco-friendliness with a clean, engaging design. Navigation is simple, with clear benefits and usage instructions. Personalized content, including founder stories and sustainability efforts, adds to the appeal.

best ecom website example bite

💜 Link to Website: Bite Toothpaste

5. Argie

Argie’s vibrant and playful design captures attention right away. The website is easy to navigate, and the checkout process is smooth. Detailed product information and engaging visuals make it a delightful shopping experience.

best ecom website example argie

💜 Link to Website: Argie

Argie also have some great social ads, here's a little ad + landing page breakdown we recently poublished on our LinkedIn account. Follow us for more breakdowns!

6. Allbirds

Allbirds keeps it simple yet effective. Their site prioritizes functionality, ensuring quick loading times and easy navigation. The focus is on their sustainable product offerings, presented through high-quality images and clear, concise content.

best ecom website example allbirds

💜 Link to Website: Allbirds

7. HeyHarper

HeyHarper stands out with its trendy and engaging design. The site is very user-friendly, especially on mobile. High-quality images and detailed product descriptions help shoppers make informed decisions easily.

best ecom website example harper

💜 Link to Website: HeyHarper

Looking for Design Inspiration?

Check out our roundup of over 200+ best landing page designs to spark design inspiration for your next project.

8. Outdoor Voices

Outdoor Voices combines fresh design with functionality. The site is intuitive, making it easy to browse through products. Inspiring product descriptions and lifestyle images enhance the shopping experience.

best ecom website example outdoor

💜 Link to Website: Outdoor Voices

9. Herbivore Botanicals

Herbivore Botanicals’ site is calming and beautifully designed, using a natural color palette. The user experience is seamless, with informative product pages and a straightforward checkout process.

best ecom website example herbivore

💜 Link to Website: Herbivore Botanicals

10. LARQ

LARQ’s website showcases innovation with a clean, modern design. The site is fast, responsive, and easy to navigate. Detailed product descriptions and customer testimonials enhance credibility and help in decision-making.

best ecom website example lark

💜 Link to Website: LARQ

Free Template: Ecommerce Conversion Rate Optimization - 280+ CRO Steps

It's 2024, and if your Ecom site is still not optimized, you'll lose potential sales every day. But... where do you even start?

This is where our Ecommerce Conversion Rate Optimisation Checklist comes in. Packed with over 280+ actionable tips, it will help you tackle your website's weaknesses step-by-step, and - best of all - it's completely free.

Download it here.

With that out of the way, I'd like to share some quick tips with you when thinking of designing your website:

10 Best Ecom Website Design Tips

Designing an Ecom website that stands out and converts visitors into customers is no small feat. Here are ten tips to help you get going:

1. Embrace Minimalism

Keep your design clean and uncluttered. In times of doubt, less is definitely more. Custom illustrations and icons can help highlight your products and create a more enjoyable browsing experience.

2. Use a Consistent Color Scheme

Choose a color palette that reflects your brand and use it consistently across your website. This helps create a cohesive and professional look.

3. Prioritize Readable Typography

Select easy-to-read fonts from your brand identity and maintain a clear hierarchy with headings, subheadings, and body text. Proper typography enhances readability and user experience.

4. Incorporate High-Quality Imagery

Utilize high-resolution images for your products. Clear and detailed visuals can significantly impact a customer's buying decision.

5. Leverage White Space

Don’t be afraid of white space. It helps break up the page, making it easier to navigate and allowing key elements to stand out.

6. Design Intuitive Navigation

Ensure your navigation is straightforward and intuitive. Use clear labels and logical menu structures to help users find what they need quickly.

7. Highlight CTAs with Contrasting Colors

Make your call-to-action (CTA) buttons stand out by using contrasting colors. This draws the user’s eye and encourages them to take action.

8. Create Visually Appealing Product Pages

Design product pages that are both informative and visually appealing. Use a mix of images, videos, UGC, and detailed descriptions to showcase your products effectively.

9. Incorporate Interactive Elements

Add interactive design elements such as hover effects, animated transitions, and interactive product sliders. These can enhance user engagement and make your site feel more dynamic.

10. Ensure Mobile-Friendly Design

Design with mobile users in mind. A responsive design ensures your website looks and functions well on all device sizes, providing a seamless experience for every user.

Now, let's move on to what's currently trending:

Trends in Ecom Website Design for 2024

Minimalist Design

Minimalism continues to dominate in 2024, focusing on clean lines, ample white space, and simplified navigation. This trend helps reduce clutter, making it easier for users to focus on products and key information without distractions. Minimalist designs load faster and are more mobile-friendly, enhancing the overall user experience.

Bold Typography

Bold typography is making a statement this year. Large, eye-catching fonts are used to draw attention to important messages and CTAs. This trend not only improves readability but also adds a modern, edgy feel to websites. Using bold typography can help communicate your brand's personality and make your site more memorable.

Interactive Elements

Interactive elements such as animations, hover effects, and micro-interactions are becoming more popular. These elements engage users, making the browsing experience more dynamic and enjoyable. Interactive features can guide users through the shopping process, highlight important product features, and make the site feel more personalized.


Personalization is key in 2024. Websites are increasingly using data to tailor the shopping experience to individual users. This includes personalized product recommendations, customized content, and dynamic pricing. By making users feel seen and understood, personalized experiences can significantly boost engagement and conversion rates.

AI and Chatbots

Artificial Intelligence (AI) and chatbots are enhancing customer service and user experience. AI can analyze user behavior to offer personalized recommendations and predict future trends. Chatbots provide instant support, answering customer queries in real-time, which improves customer satisfaction and reduces bounce rates.

These trends enhance the user experience, making sites more engaging and efficient.

Take some time to explore the websites I've highlighted. They are great examples of how these trends can be implemented effectively and seamlessly. By understanding and applying these design principles, you can create a more engaging, user-friendly, and successful ecom site. Good luck!!

FAQ about Ecom Web Design

What are the top features of a best in class ecom website?

Top features include exceptional user experience, mobile responsiveness, visually appealing design, fast loading speed, and a clear unique selling proposition.

Why is mobile responsiveness important for ecom websites?

Mobile responsiveness is crucial as more consumers shop on mobile devices. It ensures a seamless experience across all device types, increasing user satisfaction and sales.

How do I improve the design of my ecom website?

To improve your ecom website design, focus on user-friendly navigation, high-quality images, fast loading times, and consistent branding. Consider consulting with a professional designer for optimal results.

What are the latest trends in ecom website design for 2024?

Latest trends include minimalist design, bold typography, interactive elements, personalization, and the integration of AI and chatbots for improved customer service.

How can a well-designed ecom website boost sales?

A well-designed ecom website can boost sales by providing a seamless user experience, building trust with visually appealing elements, and making it easy for customers to find and purchase products.

What makes an Ecommerce website successful?

A combination of intuitive design, fast loading times, easy navigation, and high-quality content.

How can I improve the UX/UI of my e-commerce site?

Focus on simplicity, clear calls to action, high-quality images, and mobile responsiveness. You can also update your designs by using a professional service like the graphic design + Webflow development service from Magic Design.

How do customer testimonials impact e-commerce sales?

They provide social proof, build trust, and can significantly influence purchasing decisions.

What is the most successful e-commerce website?

The most successful e-commerce website is Amazon. It leads in terms of revenue, user base, and global reach. Amazon's success is attributed to its vast product selection, excellent customer service, and innovative features like Prime membership and fast shipping options.

Which country is no 1 in e-commerce?

China is the number one country in e-commerce. It has the largest online retail market, driven by giants like Alibaba and, and a high rate of mobile commerce adoption.

What sells the most on e-commerce?

Electronics and fashion are among the top-selling categories. This includes items like smartphones, laptops, clothing, and accessories, which consistently see high demand online.

About the author
Maria Ledentsova
Digital Marketing Manager
Maria is a Digital Marketing Manager with a wealth of experience in the European startup ecosystem. She specialises in developing and implementing B2B and B2C marketing strategies and collaborates with graphic designers on a daily basis to make her marketing campaigns come to life.